About Us

All Creatures Greater Than Small is a New Zealand based company that was founded to provide a solution for the lack of available larger size clothing in New Zealand.

Paula Profitt founded the company out of shear frustration of not being able to get any decent clothing that actually fitted. The clothing that was available was very old fashioned and ill fitting.

Paula spent 18 months developing a new set of sizes for her range of real size clothing. The old standard of 14 - 30 was thrown away and All Creatures Greater Than Small's sizes 1 - 9 are based on real women, with real curves. The clothes fit well, are long enough and take into account the larger size shape. All designs are tested in the size 8 & 9 and then graded to the other sizes.

All Creatures Greater Than Small also has a "custom" fit option available, where you supply your measurements and the garments are made to fit. Paula wanted this option available so that everyone would have a choice when it came to real size fashion with pizzazz.

All Creatures Greater Than Small has been in business since 2003. Since then Paula has designed over 80 different styles, hand selected over 200 different fabrics and been responsible for many gorgeous women looking and feeling great around New Zealand. Paula only wears her own designs, and "models" the clothes for the company. Paula was determined to show the clothes designed for real people on REAL people. Paula, aged 33, is a classic pear being a size 8 on the top and 9 on the bottom, and is 5'8" tall.

12 months ago Jocelyn Smith (Paula's Mum) left her job to join Paula in running what is a growing business. Jocelyn manages all the day to day tasks of operating the company, as well as sales, design, and anything that is thrown her way. Jocelyn, aged 56, is also a "model" for the company and is a size 3 on the top and 2 on the bottom. Jocelyn is 5'4" tall.

Paula Jocelyn